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Free Ad Copy Grader

Paste your ad copy and get an instant AI-powered score across 5 key dimensions — plus specific tips to improve it. No signup, completely free.

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What a grader can and cannot tell you

A score is a prompt to look, not a verdict

An automated grade catches the mechanical faults — a headline over the limit, a missing call to action, a claim with no specifics behind it. It cannot know your margin, your audience, or whether the offer is any good. Treat a low score as a list of things to check.

The faults that cost the most money

Ads rarely fail because of tone. They fail because the headline describes the category rather than the product, because the promise does not match the landing page, or because one ad carries three messages. Those are visible in the copy before a single pound is spent.

Frequently asked questions

Is the ad grader free?

Yes — paste your ad copy and it scores it, with no account.

What does it actually check?

The mechanical things: length against platform limits, whether there is a clear call to action, whether the claim is specific, and whether the ad carries more than one message.

What does a low score mean?

That something checkable is off — usually length, vagueness, or too many ideas in one ad. It is a prompt to look, not a prediction of performance.

Can it tell me if my ad will convert?

No, and be wary of any tool that says it can. Conversion depends on the offer, the audience and the landing page, none of which are visible in the copy.

Does it work for Google and TikTok as well as Meta?

Yes — the character limits differ by platform, so say which one the ad is for.